Credit unions in North Carolina and throughout the country are increasingly using Social Media to connect with external audiences, including lawmakers. These efforts are also gaining traction during the current Don't Tax My CU grassroots campaign.
Carolina Postal Credit Union has been quite active on the Social Media front, sharing a variety of Tweets with members. These Tweets in turn get "re-tweeted" by postal unions, members and other member groups, further leveraging the message of the Don't Tax My CU campaign.
"One of the goals of the Don't Tax My CU campaign is to educate members about why credit unions are exempt from corporate income taxes, and why maintaining the tax exemption is so vital," shared Dan Schline, NCCUL's SVP of Association Services. "Carolina Postal's emphasis on Social Media as both an advocacy and member education tool is a great example of the value of the Social Media channel."
|The above exchange between a credit union member, Congressman Alan Lowenthal (California) and CUNA demonstrates the power of Twitter as an advocacy tool with lawmakers.
In addition to sharing a variety of Don't Tax My CU messages, Carolina Postal schedules Tweets to auto-deliver periodically in order to keep a steady drumbeat of messages flowing.
"With the August recess getting underway and Members of Congress scheduling town hall meetings and other in-district events, Twitter can be a great way for credit unions and credit union members to connect with lawmakers," Schline said. For a complete list of addresses and other contact information, including the Twitter handles of North Carolina's Congressional Delegation, please click here.