As week six of the Don’t Tax My Credit Union campaign ends, North Carolina Credit Unions are “knocking it out of the ball park” and showing that they have strength in numbers. To date, over 12,000 emails have been sent to Congress.
“The Don’t Tax My Credit Union campaign officially started in North Carolina on June 3,” stated Pam Melton, NCCUL Director of Political Affairs. “I’m extremely excited to say that credit unions have been engaged and are doing an outstanding job with their grassroots efforts!”
Area credit unions have adopted parts of the national campaign but in addition have created their own campaigns to ensure that staff and members are educated and informed about the importance of credit unions maintaining their tax exempt status. This education ultimately translates into sending a powerful message to Congress about the importance and impact of this issue.
There are so many great Grassroots efforts to share. However, Coastal Credit Union is leading the NC campaign by sending over 3,700 emails to Congress since June 3! As a credit union they have actually sent more emails than most states. “This issue is so tremendous to our industry that we had to make this a priority,” explained Chuck Purvis, CEO of Coastal FCU. “Internally, we wanted sustained advocacy efforts throughout the NC campaign, which incorporates, education, daily quizzes, digital signage, emails and social media. This is such a pivotal moment for us and I believe our only choice is to make our position known before there’s a possibility of any type of legislation being introduced.”
Premier is another credit union that has done an incredible job of engaging employees and members. Lori Thompson, CEO Premier FCU, was so excited about the campaign that she immediately started with her advocacy efforts, even before it was her credit union’s time to send emails! Premier has a strong focus on member education.
“We’re going to have internet PCs available in every branch, we’ll have signs, handouts with easy to understand bullet points and we’re adding tags to our name badges to prompt members to inquire about this issue,” stated Thompson. “Whether it’s a member of Congress, credit union members or credit union staff, it’s necessary for everyone to understand the value that credit unions provide and that changing our structure will negatively impact how we are able to benefit our members.”
We featured just two examples of credit unions excelling with their grassroots initiatives. However, there are many more outstanding stories to share. Throughout this campaign we will feature other credit unions and showcase some of the creative ways that they are sending the message loud and clear, “Don’t Tax My Credit Union!”
If you would like to know more information about the campaign or share your grassroots strategy, please contact Pam Melton