|Tara Garrett, Branch Manager of Mountain Credit Union’s Fletcher Branch picks up a “to-go” order for her busy staff.
Mountain Credit Union held its first ever “Cash Mob” on Friday April 26, 2013 at Baabals Ice Cream and Coffee Shoppe in Fletcher, NC.
A Cash Mob is an organized event that encourages a group of people to patronize a local business to make purchases on a certain day or during a certain time period. The idea is to support the business itself and also to promote general community awareness.
The inspiration came from other Credit Unions and Credit Union Leagues around the country and from similar events held by other “shop local” organizations in the area. It began as a “Featured Business of the Month” highlight on Mountain Credit Union’s Facebook page. “We wanted to show how much Mountain Credit Union supports small, family-owned local businesses in our area who also support the credit union philosophy of ‘people helping people,’ said Chris Angel, who is Mountain Credit Union’s Business Development Director. “Baabals Ice Cream and Coffee Shoppe was an obvious choice for our first attempt at this because of their dedication to our local community and their social media presence, which helped us get the word out about the event.”
“We really appreciate the extra buzz and publicity that this event gave our business,” said Roy Dickerson, owner of Baabals. “Our normal Friday business was doubled and we saw a lot of new folks who hadn’t been in to our shop before. So overall, we think it was a great success!”
Baabals is a family owned and operated business that features premium ice creams, coffees, and homemade desserts. You can enjoy all of this while sitting by a cozy fire, or outside on their wrap-around porch. They also have board games, outdoor games and even WIFI available. Their unique name comes from the first initial of all of the family members’ names. The shop is decorated with vintage items (which are mostly for sale) and is set in a historic yet fully restored house.
Plans are already underway to choose another local business for the “Featured Business of the Month” and Cash Mob for May.