United Federal Credit Union (UFCU) was recently honored with two Diamond Awards, which recognize outstanding marketing and business development achievements in the credit union industry.
The awards were presented by the Credit Union National Association (CUNA) Marketing & Business Development Council (MBDC), a national network comprised of over 1,100 credit union marketing and business development professionals. Awards were given in each of 33 categories ranging from advertising to community events and beyond.
UFCU won the Brand Awareness category for its “Don’t Let a Bank Pay You to Switch/Clean Room” television commercial and the Point of Sale category for its Gladiator GarageWorks® auto loan promotion.
"The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry," said Michelle Hunter, Chair of the CUNA MBDC, and SVP of Marketing & Development at Credit Union of Southern California. "Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and we are proud to honor those who are deserving of this recognition."
Award winners were recognized at the council’s 20th annual conference held March 24-27 in Anaheim, CA. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org..