Allegacy Federal Credit Union announced that Ashley Kohlrus is one of 31 credit union leaders competing in the Credit Union Executives Society’s (CUES) 2012 Next Top Credit Union Exec contest. CUES highlights and honors emerging leaders age 35 and under from within the credit union community and recognizes the work they are doing to advance their credit union and the movement. She is one of only two competitors from the Southeast.
Kohlrus, 33, is the chief experience officer (CXO) at Allegacy Federal Credit Union in Winston-Salem, N.C. and is responsible for the enhancement of member experience, alignment of the synergy culture and development for employees, internal communication and community relations. She has been with Allegacy for eight years and most recently served as vice president of human resources.
The CUES competition is open to nominees from across the United States, Canada and Australia. The nominees were required to provide a two-minute video highlighting a current project and the top 15 vote getters will advance to the final round. Members of the credit union industry and the general public are invited to vote from now till July 31, 2012 for their favorite applicant and can do so at www.nexttopcreditunionexec.com.
Kohlrus is currently leading a project called ‘Mapping the Member Experience’ where each of Allegacy’s delivery channels are reviewed, identifying what impressions are created along the way and where impressions may be enhanced.
“We are redefining member service and the member experience at Allegacy Federal Credit Union,” said Kohlrus. “In order to do so, we are evaluating our products, services, programs, talking with our members, empowering our employees, and really listening to determine where we can continue to improve, inside and out.”
Kohlrus received her undergraduate degree in Speech Communications from East Tennessee State University and her master’s degree in Leadership and Organizational Change from Pfeiffer University. She also earned a senior professional human resources certification.
Kohlrus is active in the Winston-Salem community where she volunteers with the Wake Forest University MA Mentor Program, serves on the Women's Council for Forsyth Medical Center Foundation, the NC Triad Affiliate of Susan G. Komen for the Cure board of directors and the Maya Angelou Center for Women's Health Advisory board. She is also a 2010 recipient of the YWCA "Women of Vision" award.