After 57 years, Greensboro Health Care Credit Union will become HealthShare Credit Union. The change becomes official July 1, 2013.
The decision by the Credit Union’s Board of Directors was not made lightly. Genice DeCorte, CEO of HealthShare Credit Union, says board members believed the existing name did not truly reflect the organization’s field of membership. We have not merged or partnered with any other financial institution, group or credit union. We just felt the need to align our name with our current membership and strategic plan.
“Our membership is not limited to those who live in Greensboro – we have members throughout the state of North Carolina and the country. With more services being offered electronically, members don’t necessarily bank where they live,” DeCorte says.
She explained that the new name, HealthShare Credit Union, is a broad reflection of the field of membership which is “health” care employees and their “share” of ownership in the credit union. The new name also will position the organization for future growth in the ever-changing health care industry.