The North Carolina Minority Support Center will now be known as The Support Center, company officials announced today as they unveiled a new name and identity.
The Support Center will continue the tradition in creating economic opportunities to all people by offering mortgage and small business loans in underserved markets. During the past year, The Support Center has undergone a major rebranding effort to give a fresh facelift after 20 years of service. The rebranding projects include a new logo, name and website along with launching a social media plan.
|"The Support Center is a more inclusive name that relies on our past, yet doesn't limit our future," said Lenwood Long, CEO and President.|
"The Support Center is a more inclusive name that relies on our past, yet doesn't limit our future," said Lenwood Long, CEO and President. "The new logo, with interconnecting links, shows our perspective of being partners with our clients and affiliates and working together to build wealth and bring dreams to reality in the communities we serve."
“This step is a key milestone of The Support Center," said Peter Skillern, chairman of The Support Center's board of directors and CEO of Community Reinvestment Association of North Carolina. "After 20 years of dedicated service, now is the time to refine the organization's identity and to launch their business plan for the coming decades.”
“We are highly sensitive to the fact that helping people understand our services and benefits is essential to our success,” explained Vicki Parker, Development and Communications Director. “Our new marketing and business plans will allow us to reach more people in underserved markets and to help them reach their goals."