CUNA CEO Bill Cheney has a special ICU Day message for your members, and we'd like you to pass it on for him! In a video wishing each credit union member around the country the best on ICU Day, he explains the cooperative aspects of credit unions, such as how they are about people, not profit.
Says Bill, "We have a philosophy in the credit union movement that’s been with us for over 75 years, and that’s 'people helping people,' and that’s not just a catch-phrase, that’s what credit unions do. They pool your resources to build better communities and to help you have a better and stronger financial well-being."
He also introduces credit union members to the 2012 International Year of Cooperatives and ties that United Nations designation back to credit unions, since they are financial cooperatives. He ends in affirming the belief that credit unions build a better world and thanks members for being a part of that effort.
Please share this video on your websites and promote it through any online communications you may use to interact with members.