|Drew & Marlene Parker (upper right hand photo), the owners of Separk Music, received a loan from Truliant FCU to move their business to a more favorable location for their customer base. |
Two small business owners in Forsyth County are featured in a unique ad campaign that makes the case for raising the credit union member business lending cap. The businesses - Separk Music and Hunar Enterprises - both received loans from Truliant FCU that helped them grow their businesses and hire more employees.
Sponsored by CUNA, the ads appeared last week in the Washington edition of the Wall Street Journal, plus some other DC-based political journals that policy makers often read.
Drew & Marlene Parker, the owners of Separk Music, received a loan from Truliant to move their location from downtown Winston-Salem to Lewisville, which is located in western Forsyth County. The Parkers undertook the move when market research showed most of their customer base lived and worked in the west end of the county.
Meanwhile, Manny Makhani, one of four members of the Makhani family who own Hunar Enterprises, has used loans made by Truliant to expand a network of Dunkin Donuts shops and create nearly 50 jobs in the process. The Makhani's opened their first store in early 2009 - during the darkest part of the financial crisis.
Both the Makhani & Parker's experiences underscore the willingness of credit unions to make business loans, even as banks pull back.
In addition to the print ads, CUNA is also making the ads available for download and use in communications & advertising efforts nationwide. To see the ad featuring the Parkers, please click here. To see the ad featuring Manny Makhani, please click here.